Rocket Mortagage Computerworld Campaign
Recruiting the best technology talent.
Integrated Campaign
Client: Rocket Mortgage (previously Quicken Loans)
Completed in 2017
Computerworld Magazine awarded Quicken Loans “#1 Best Place to Work in IT”, and we supported recruiting efforts and internal celebration through an integrated campaign. We were inspired by 90’s street art and hand-drawn elements, and felt it had a strong tie to innovation and creativity just like our Technology team members. Jessie and I created an illustration technique using Sharpies and Adobe Capture to create technology-themed phrases and objects, which we then turned into patterns and graphics.
Credits
Colleen Crongeyer, Jessie Devereaux – design, art direction
Jen Hansen – copywriting
Dave Garant – creative direction
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