Everything you need for an animal-themed lunch at school.

Kit Concept | Packaging

Client: Vox Media
Completed in 2022

The Dodo partnered with Campbell’s to run a $5000 sweepstakes gifting an animal-inspired “Go Wild” box, filled with lunch accessories and reusable products. Vox Media asked the Activate creative team to source items at large quantities that fit within this theme, and a promotional kit mailer that displayed their campaign graphics and lunch items in a playful way.