Transform trauma into awakening.

Branding

Freelance Client
Completed in 2021

Angie Joerin was ready to kick off her own practice and requested my cousin Jessie and I to collaborate on her brand identity. With her psychotherapy offerings being rooted in mindfulness, safety, and psychedelic integration, we drew inspiration from Carl Jung’s Red Book and optical illusions. We landed on a logo mark that visually “vibrates” and encourages clients to explore the depths.

Credits
Colleen Crongeyer - logo design and identity implementation
Jessie Devereaux - creative strategy and art direction